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This text deals with the definitions, purpose and scope of application of the Privacy Policy of the company “Skymedia”. In the following text, “we” refers to SKYMEDIA GROUP D.O.O. based in Belgrade, ID number 20115556, PIB: 104205095.

“User” or “You” refers to natural persons using the Internet Sites.

“ZZPL” means the Law on Personal Data Protection of the Republic of Serbia.

“Commissioner” refers to the Commissioner for Information of Public Importance and Personal Data Protection of the Republic of Serbia.

“Personal data” is information related to an identified natural person, such as name, surname, social security number, location, IP address, etc.

“Processing of personal data” includes all actions performed with personal data, including collection, recording, storage, use, dissemination and deletion.

“Profiling” is automated data processing used to analyze personality traits.

“Controller” is the person who determines the purpose and method of personal data processing.

“Processor” is a person or entity that processes personal data on behalf of the controller.

Skymedia’s privacy policy deals with the protection of personal data and provides information on the manner and extent of processing of such data, the purpose of processing, the time period of data storage and the rights of users in relation to the processing of personal data.

The purpose of this Privacy Policy is to define the scope and legal basis for the processing of personal data of users of Internet sites, as well as the adoption of measures to protect that data. Skymedia collects user personal data during website activity and page views. The processing of personal data may also be connected with other activities related to the use of websites and related services.

This Privacy Policy applies exclusively to the collection and processing of data via the Skymedia website. For other ways of collecting and processing data, you can contact Skymedia by e-mail or by written request to the specified address.

Skymedia will not use or share users’ personal data for purposes unrelated to those described in this Privacy Policy, unless it notifies users and obtains their consent. Users are responsible for the accuracy of the information they provide.

If you do not accept this Privacy Policy, you may stop using the Website and do not provide your personal information to Skymedia. If the website contains links to other websites, users are advised to familiarize themselves with the privacy policies of those websites and how they process user data.

Skymedia, as the processor of personal data according to the ZZPL, determines the purpose, basis and methods of processing personal data.


The amount of personal data we process may vary depending on the services and functionality of the websites you use. In order to help you understand what personal data we process, below we will provide information on the types of data we process, grouped according to the purpose and legal basis of the processing.

For each purpose of processing, we have determined the legal basis and the period of storage of personal data. We will only store your personal data for as long as is necessary to achieve the purpose for which it is processed. After the purpose has been fulfilled, we will permanently delete or disable access to them, unless there is a legal obligation to keep them. The criteria for determining the time of data storage include legal obligations and the need to act on your requests.


When visiting the website, your browser will automatically send certain information to the server of our website without your active participation. This information includes the IP address of your device that connected to the Internet, the date and time of access, the name and URL of the downloaded file, the Internet page from which you came (referral URL), the type of browser you use, and, if necessary, the operating system of your computer that supports the Internet, along with information about your Internet service provider. These data are temporarily recorded in the so-called log files.

If you have enabled geolocation in your browser, operating system or other settings of your device, we will use that information to offer you customized Linked Services.

If you wish, you can disable the geolocation function on your device at any time. You also have the option of managing the permissions to access the location of your device through the settings on the device itself.


Regarding our marketing activities, we may use your contact information to send you notifications or newsletters. We may also use your personal data to tailor our offers and content to your interests and expectations, for example, based on your preferences and data collected through cookies, such as your behavior on websites.

If you have given us your consent to receive notifications and information via the Newsletter, we will use your e-mail address and phone number to send you news and information.

If you have consented to receive notifications by e-mail, we will use your verified e-mail address.

You can withdraw your consent at any time through our customer support via the contact form or via the e-mail address

If you want to withdraw your consent to receive notifications by e-mail, you can do so through the unsubscribe link found in each e-mail.

Withdrawal of consent will not affect the legality of data processing until the moment of withdrawal.

We will adapt the content that we send you or inform you about to your interests in order to provide you with relevant information, using the data that you have voluntarily provided.

Your personal data will be processed in accordance with the rules described in this privacy policy, and may also be used for other purposes, as will be explained in other parts of this privacy policy.


Depending on how you contacted us and the type of inquiry, we may collect your personal information such as name, surname, phone number, e-mail address and other relevant information that you have shared with us in connection with your inquiry.

Our interest in this kind of data processing stems from the need to answer your questions, solve existing problems, and thereby ensure your satisfaction as our potential client or user of the Internet site.


Skymedia reserves the right to change this Privacy Policy at any time. Any change becomes valid after its publication on the Internet site or in another adequate way. In this regard, we recommend that you regularly check the section related to the Privacy Policy in order to have the latest information.


If you have any questions, comments or objections regarding the processing of your personal data, please contact us via e-mail or by sending a written request to the address Dimitrija Tucovića 28a, 11000 Belgrade.